Privacy Policy

Effective Date: June 23, 2026

Last Updated: July 22, 2026

Ride the Swell (“we,” “us,” or “our”) operates the website ridetheswell.ca (the “Site”), which allows clients to book and pay for appointments, and which integrates with the Google Calendar API to keep our administrative team’s schedule up to date. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using our Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide Directly

When you book an appointment through our Site, we may collect:

• Name
• Email address
• Phone number
• Payment information (processed securely by our third-party payment processor — see Section 4)
• Booking details (service selected, date, time, and any notes you provide)

1.2 Information We Collect Automatically

When you visit our Site, we may automatically collect:

• IP address
• Browser type and device information
• Pages visited and time spent on the Site
• Cookies and similar tracking technologies (see Section 6)

1.3 Google Calendar Data

If you are an administrator using our Site’s booking system, we integrate with your Google Calendar to synchronize bookings. Specifically, we access and use Google Calendar data to:

• Create new calendar events when a client books an appointment.
• Update existing calendar events when a booking is modified or rescheduled.
• Delete/cancel calendar events when a booking is canceled.
• Read calendar availability to prevent double-booking and keep the admin dashboard accurate.

We do not access, read, or use any Google Calendar data unrelated to bookings made through our Site (e.g., personal, unrelated calendar events are not accessed beyond what’s necessary to check for scheduling conflicts).

2. How We Use Your Information

We use the information we collect to:

• Process and manage bookings and payments
• Synchronize bookings with the connected Google Calendar in real time
• Send automated notifications to clients and administrators about new, upcoming, modified, or canceled bookings
• Maintain an accurate administrative dashboard
• Respond to customer service inquiries
• Improve and maintain the functionality of our Site
• Comply with legal obligations

3. Google API Limited Use Disclosure

Our use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Specifically:

• We only use Google Calendar data to provide and improve the booking synchronization features described in this policy.
• We do not use Google Calendar data for advertising or marketing purposes.
• We do not sell Google user data to third parties.
• We do not allow humans to read Google user data unless: (a) we have your affirmative agreement for specific messages, (b) it’s necessary for security purposes, (c) it’s needed to comply with applicable law, or (d) it’s aggregated and anonymized and used strictly to improve our application.

4. Payment Processing

Payments made through our Site are processed by Stripe. We do not store your full payment card details on our own servers. Please review your payment processor’s privacy policy for details on how they collect and handle your payment information:

• View their details here

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share information only in the following circumstances:

• Service Providers: With trusted third parties who help us operate our Site, such as our payment processor, hosting provider, and Google Calendar (via the Google Calendar API) for the purposes described above.
• Legal Requirements: If required to do so by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, in which case user information may be transferred as part of that transaction.

6. Cookies and Tracking Technologies

Our Site may use cookies and similar technologies to improve user experience, remember preferences, and analyze site traffic. You can control cookie preferences through your browser settings; disabling cookies may affect certain Site functionality.

7. Data Retention

We retain personal information, including booking and calendar-related data, only for as long as necessary to fulfill the purposes described in this policy, or as required by law. You may request deletion of your data at any time (see Section 9).

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw consent for Google Calendar access at any time by revoking access via your Google Account permissions page
• Object to or restrict certain processing of your data

To exercise any of these rights, please contact us at info@ridetheswell.ca

10. Children’s Privacy

Our Site is not directed to individuals under the age of 13 (or the applicable age of consent in your jurisdiction), and we do not knowingly collect personal information from children.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Continued use of the Site after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your information, please contact us:

Ride the Swell Email: info@ridetheswell.ca and Website: ridetheswell.ca